In the ever-evolving landscape of digital publishing, understanding the effectiveness of your content is paramount. For years, the primary metric for evaluating content success was page views. However, a seismic shift has occurred, with publishers now placing greater emphasis on audience engagement as the true measure of content impact. A decade ago, the prevailing wisdom…

Facebook reigns supreme among social networks, boasting an impressive 2.9 billion monthly active users. With over 60% of global internet users navigating its digital realm, it emerges as a potent instrument for amplifying one’s product or service, expanding customer bases, and nurturing a dedicated readership (followers). To harness its potential for business objectives, cultivating a…